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How cold brew, a hipster favourite, is transforming the summertime coffee market | Financial Post

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in August
Luc Cohen, Reuters | August 3, 2015 3:45 PM ET

NEW YORK — For coffee shops across North America, business usually cools down as the weather heats up.

But as the latest craze, cold brew coffee, moves from a hipster infatuation to mainstream staple, that traditional seasonal pattern is unraveling.

http://business.financialpost.com/news/retail-marketing/how-cold-brew-a-hipster-favourite-is-transforming-the-summertime-coffee-market
 

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